Media Kit

Awesome Inc exists to establish & grow high tech, creative, and entrepreneurial companies.

Logo Usage Guidelines

Logotype

For use on light colored backgrounds

For use on dark colored backgrounds

For use on light colored backgrounds (grayscale usage)

For use on dark colored backgrounds (grayscale usage)

Icon

For use on light colored backgrounds.

For use on dark colored backgrounds.

For use on light colored backgrounds (grayscale usage)

For use on dark colored backgrounds (grayscale usage)

Color Palette

Awesome Red ColorAwesome Gray ColorAwesome Black ColorAwesome White Color
HEX: #EE2524 HEX: #333333 HEX: #000000 HEX: #FFFFFF
RGB: 238, 37, 36 RGB: 51, 51, 51 RGB: 0, 0, 0 RGB: 255, 255, 255
CMYK: 0, 98, 100, 0 CMYK: 69, 63, 62, 58 CMYK: 75, 68, 67, 90 CMYK: 0, 0, 0, 0

Incorrect Logo Usage

Never stray from the color palette.
Never change the proportions or distort the logo. Always scale proportionally.
Never use on similarly colored backgrounds. Use an appropriate version for the background.
Never change the spacing, the alignment, or the relative locations of the design elements.

Founders

profile-nathanNathan Fort

Nathan co-founded Awesome Inc. in 2008 to create, improve, and expand the entrepreneur community in the Bluegrass. During his undergraduate studies, Nathan teamed up with co-founders Brian Raney and Luke Murray to expand the UK Bookexchange into a nationwide service, Bookexchange.com. He has a passion for business and an entrepreneur spirit to match. Nathan will graduate from the University of Louisville Brandeis School of Law in Spring 2012, where he will focus on business planning, mergers and acquisitions, and securities regulations. During law school Nathan has worked extensively on patent research and intellectually property issues. He is a member of the University of Louisville Law Review, Moot Court Board Director/Competitor, and a trained mediator. He volunteers in his free time as a mediator for the Jefferson County Court. When Nathan is not reading or studying, he enjoys fiddling with technology, investment trading, and traveling.

profile-lukeLuke Murray

Luke got his BS from UK in the Business Administration of Medicine in 2004 and started bookexchange.com with Brian Raney that same year. He got his MBA in 2006 from UK, worked for UK hospital from 2006-2007, then Southwestern the summer of 2007 and started medical school at UK in the fall of 2007. He started Awesome Inc with Brian Raney in the Spring of 2009 with the hope of attracting and retaining the highest potential people in the areas of technology, creativity, and entrepreneurship. He likes to play guitar and piano...and to talk too much sometimes.

profile-brianBrian Raney

After earning a Computer Science degree from the University of Kentucky, Brian completed his Master’s Degree in Economics. Brian founded his first software company, Sfenity, before graduating from college. After overseeing its merger with APAX Software, Brian served as the company’s CEO through its transition from a small web design firm to a top resource for mobile app development. Brian co-founded the Young Entrepreneurs of Lexington organization in 2008, before founding Awesome Inc, a business incubator, art gallery, and technology lab in 2009. He was honored as the Lexington Young Entrepreneur of the Year in 2010. He is currently working with the BuildingLayer team, a startup that launched out of Awesome Inc.

profile-nickNick Such

Nick helped launch Awesome Labs to better connect collegiate engineering students with entrepreneurial opportunities. An alumnus of the University of Kentucky's College of Engineering, Nick led the UK Solar Car Team to it's highest ever finish: 2nd place at FSGP 2009. Before Awesome Inc, he gained engineering and venture capital experience with GE, Toyota, and KSTC. For a few years, Nick thought that he wanted to get an MBA, but after gaining admission offers from Harvard and Stanford, he turned down both to continue pursuing BuildingLayer, a startup that evolved from out of the first class of the Awesome Labs program. Nick also enjoys riding all types of bicycles, "reading" audiobooks, and blogging, but seldom all three simultaneously.