We’ve just wrapped up another edition of your favorite local pitch competition, 5 Across. FinanceU took home the giant $500 check and punched a ticket to compete for $5,000 in the 5 Across Finals in December. Although the food arrived late, the crowd didn’t seem to mind. Probably because they were hungry for something else… pitches.

For the first course, Cameron Lippert pitched Riot Cosmetics and the “shower in a brush.” The chemically treated brush absorbs oil and grease in hair.

Next came Heidi Mackenzie with Alter-UR-Ego, a fashionable and functional clothing line designed for wheelchair users. Fresh approved.

OdoRcept, a service that identifies which odor receptors in the nose are activated by a smell was pitched by Tim McClintock. He aims to use OdoRcept as a way for fragrance and flavor companies to perfect their odors.

Alexander Slabaugh and Ben Patenaude teamed up with their GridU pitch, an app that teaches football players the thinking side of the game. @ALLTheWaffles used GridU’s pitch as the perfect lead in for his Freshest Tweet, selected by yours truly.

Last but not least was Michael Lewis and his winning pitch for FinanceU, the second of our “U” suffixed companies. FinanceU uses the wonders of crowdfunding to create custom built scholarships for college students.

Our five course night of pitches wouldn’t be complete without the green at the end. People eat vegetables for dessert now, right? Riot Cosmetics won the $50 text vote, which amounts to 6.25 Chipotle burritos, in case you were wondering. FinanceU won the night’s $500 prize and a chance to compete for $5,000 in December, that’s a lot burritos folks.

As always, we look forward to seeing you at the next 5 Across event. The next one will be on May 20 in Ashland. Then after that on June 17 back in Lexington. See you there!