The Fellowship Welcomes Its Spring 2023 Cohort Of Startups

Keith McMunn

Keith McMunn, Fellowship Director

June 02, 2023

Awesome Inc is thrilled to welcome four new companies into its Fellowship Program. Each of these startups have demonstrated an exceptional level of creativity, innovation, and potential for success.

Let’s take a closer look at each of these exciting new additions to the program:

Smoove Creations (

  • Smoove Creations is a custom sneaker startup that caters to organizations seeking a distinctive way to reward their employees. Founded by Isaiah Kelly and Vivi McCloy in Louisville, KY, this innovative company combines artistry and footwear to create personalized sneakers that make a lasting impression. Smoove Creations specializes in crafting custom designs that reflect the unique branding and culture of each organization. With meticulous attention to detail and a passion for creativity, they transform sneakers into wearable works of art, and it shows. They’ve already landed deals with organizations like Procter and Gamble and the Cincinnati Bengals. By offering a unique way to reward and recognize employees, Smoove Creations helps organizations foster a sense of pride and camaraderie among their teams. With Isaiah Kelly and Vivi McCloy’s entrepreneurial spirit and dedication to their craft, Smoove Creations is making waves in the custom sneaker industry, and giving employers a new way to show their appreciation.

Founder Isaiah Kelly pitches his company Smoove Creations at 5 Across Entrepreneur Pitch Competition

Cartoonize My Pet (

  • Cartoonize My Pet is an exciting startup that has introduced an innovative online platform catering to pet lovers around the world. Founded by serial entrepreneur Jennifer Williams, who previously established the successful company Cuddle Clones in Louisville, KY, Cartoonize My Pet takes pet customization to a whole new level. Their platform allows users to design and purchase accessories featuring charming cartoon versions of their beloved pets. Whether it’s a custom phone case, a tote bag, or a cozy blanket, Cartoonize My Pet offers over 1 trillion different options to showcase your furry friend in an adorable and personalized way. Hot off of a 2nd place finish at the April 5 Across competition, Cartoon My Pet is looking to take off. With their expertise in pet-centric businesses and Jennifer Williams’ proven entrepreneurial track record, Cartoonize My Pet is poised to capture the hearts of pet owners seeking unique and whimsical accessories that celebrate their cherished companions.

Founder Jennifer Williams pitches her company Cartoonize My Pet at 5 Across Entrepreneur Pitch Competition

FeedCoyote (

  • FeedCoyote is an innovative startup hailing from Paducah, KY, with a mission to combat the loneliness often associated with freelance work. Their groundbreaking Collaboration Network Platform serves as a powerful tool that connects freelancers across the globe, fostering a sense of community and fueling efficiency. By providing a centralized hub for freelancers to connect, collaborate, and share resources, FeedCoyote transforms the freelance landscape into a vibrant and interconnected ecosystem. Through this platform, freelancers can find like-minded professionals, exchange ideas, and collaborate on projects, ultimately enhancing productivity and eliminating the isolation often experienced in remote work. The team has seen some huge successes recently, taking home first place at the February 5 Across pitch competition, as well as releasing their new and exciting app globally. FeedCoyote is redefining how freelancers work by creating a supportive and engaged community that transcends geographical boundaries.

Founder Stevens Bonhomme wins our 5 Across Entrepreneur Pitch Competition with his company, Feedcoyote.

C2Keep (

  • C2Keep is a dynamic startup that addresses a crucial need in the healthcare industry by offering an inventory management platform tailored specifically for independent pharmacies. Founded by Roland Achenjang, the company has developed a cutting-edge solution that provides real-time insights into inventory levels, enabling pharmacies to optimize their prescription filling workflows. By seamlessly connecting with both wholesalers and prescription filling software, C2Keep streamlines the entire inventory management process, ensuring pharmacies have the right medications in stock when needed. This incredible platform enables pharmacies to better serve their communities and protect themselves from policy violations. This innovative platform not only enhances operational efficiency but also minimizes medication shortages and maximizes revenue for independent pharmacies. Keep an eye out for C2Keep and its success, as it finished second place at the October 2022 5 Across, and has been named a 2023 Kentucky Innovative Startup to Watch. With Roland Achenjang’s vision and expertise, C2Keep is revolutionizing how pharmacies manage their inventory, ultimately benefiting both healthcare providers and patients alike.

Founder Roland Archenjang approaches the stage to pitch his company C2Keep at our 5 Across Entrepreneur Pitch Competition

We are excited to welcome these four exceptional startups into the Awesome Inc Fellowship Program. We look forward to supporting and guiding them as they work towards achieving their goals and scale their companies. With their unique offerings and innovative approaches, these companies have the potential to make a significant impact in their industries.

More on the Fellowship:

The Awesome Inc Fellowship Program is a mentor-driven initiative specifically crafted to propel Kentucky’s high-tech startups to new heights. This comprehensive program serves as a catalyst for entrepreneurial success by providing a wide range of resources and support for up to one year. Participating companies receive metrics accountability and gain access to invaluable services such as design, videography, development, legal, and accounting assistance. One of the program’s key strengths lies in its extensive network of over 85 mentors, who bring diverse expertise and guidance to the table. Additionally, startups benefit from a suite of services including web development, video production, and graphic design. The program also offers round-the-clock access to the vibrant co-working space at Awesome Inc, fostering collaboration and innovation. Furthermore, companies in the fellowship program have the privilege of accessing pro bono legal and accounting services, further enhancing their growth potential. The Awesome Inc Fellowship Program is a truly transformative experience that empowers Kentucky’s high-tech startups to thrive in a competitive business landscape.